GUCCI
The brand I am choosing for this project is Gucci. I choose to focus on Gucci because I adore their style, color story, and their strong brand identity that they showcase throughout the runway. When I first started getting into fashion Gucci was the first designer brand that stood out to me. One of my style icons is Harry Styles, and he typically dresses in Gucci garments. I adore Harry Styles style and how he represents fashion as a form of self-expression and challenges societal normalities.
Mission Statement
"The company's mission is to become the leader in luxury market at worldwide level."
Marketing Mix
Products
Handbags
Wallets
Luggage
Shoes
Ready-To-Wear Clothing
Perfume
Home Decor
Jewelry
Sunglasses
Belts
Beauty Products
Price
Gucci is a luxury designer brand with upscale pricing. Their least expensive item is $35.00 and their most expensive item is $250,000. There median price range averages around $900 to $4,000.
Place
Gucci's headquarters is located in Florence Italy. Within Asia-Pacific there are 183 located. North America consists of 112 stores. Western Europe consists of 103 stores. Japan consists of 73 stores.
Promotion
Gucci is very active throughout social media platforms such as Instagram, Tik Tok, and Youtube. Throughout Instagram Gucci connects to their customers through posting their newest collections, collaborations, and with behind the scene content on fashion shows and designing. Gucci promotes their products through Tik Tok to target younger demographics. Gucci is active throughout Youtube showcasing fashion shows along with behind the scenes content.
Customer Narrative
Jemma Jumes
Social Media Analysis
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The purpose for Gucci posting on Instagram is to maximize their content, pushing for views across different demographics. It is important for Gucci to stay up to date with posting content consistently so they can reach their target audience, drawing in focus to their ideal consumers. The content Gucci is posting on Instagram includes slideshows of their latest collections, editorial photoshoots with well known celebrities, celebrities wearing Gucci garments on red carpets, and models wearing Gucci garments throughout runway shows. Gucci is staying competitive throughout posting Instagram reels. Instagram reels maximizes engagement and creates more viewers watching what the brand has to offer. Like other well known designer brands Gucci is staying up to date with the latest fashion trends, hottest celebrities, and posting frequently to capture their target customers. Gucci is currently posting their latest handbag collection, latest sunglasses collection pushing for the trends that will captivate the summer of 2025, and posting well known celebrities that are getting all the attention for the Oscars.
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The purpose of Gucci posting on Tik Tok is to maximize their demographic overall leading to increasing their views. Tik Tok is appealing to a younger crowd, by the brand posting on Tik Tok this allows the brand to expand on another age and push their products even more. Gucci posts influencers wearing their products, models showcasing their garments on their runway shows, behind the scenes exclusives for their fashion shows, and trending actors wearing their products. Gucci utilizes Tik Tok to post more raw and authentic content capturing emotions of well known influencers and celebrities wearing their brand. It is very important for Gucci to stay up to date with what clothing items are trending, what colors are in for the season, what celebrities everyone is talking about to maximize their views. Gucci is staying competitive by posting frequently, engaging with comments throughout their Tik Tok posts, and having an overall clean aesthetic approach to posting. Gucci is highlighting their beauty products, latest clothing collections, and exclusive red carpet footage of celebrities wearing Gucci.
Gucci's Tik Tok
Gucci's Instagram
Gucci's Tik Tok
Gucci's Instagram
New Brand Image
