creations
Aqua Aura
Mission Statement:
To create jewelry that promotes peace, love, and positivity. My hope is that when you wear Aqua Aura Creations, you’ll feel empowered to express yourself confidently along with embracing your own unique self.
Vision Statement:
I envision my brand to blossom into a success by being authentic and transparent about where I source my materials from. Working on promoting sustainability and advocating shopping with small businesses instead of massive corporations.
Responsibility Plan
People: My brand will provide unique one of a kind jewelry that will promote sustainability. My jewelry will allow people to embrace their personal style.
Planet: My brand will stick to sourcing ethical and eco-friendly materials.
Profit: Sustainable practices will help attract eco-friendly consumers resulting in higher sales.
Customer Profile
Demographics:
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Age: 17-30
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Gender: Female
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Income: 20,000 to 50,000
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Location: Coastal and Artisan Areas
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Education: Highschool Diploma to College Graduate
Psychographics:
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Values: My ideal customer would value their time in nature, protect their peace, and value quality handmade jewelry.
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Attitudes: Promotes sustainability, outgoing, joyful, calm, and free spirited.
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Interests: Going on hikes, reading, spending time outdoors, surfs, values their time at the beach.
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Lifestyle choices: Enjoys the simple life, practices sustainability, supports small businesses, works for an eco-friendly company, lives near a body of water.
SWOT Analysis
Brand Mood Boards
Tag Line
Aqua Aura Creations
Linotype Didot
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Forum
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Brand Financials
Fix Costs
Year Sales Plan
Break Even Analysis
Product Development
Sales Projection
Line Sheet
